The Legacy of Air Jordans free essay sample

With Jordan’s likable personality, charisma, and heart, they noticed something special in him. Therefore, they offered him a 5-year contract worth 2. 5 million dollars that he could not refuse. Michael Jordan was then officially signed to Nike, and this began the rise of the Air Jordan trademark. ? With the appearance of his first shoe in 1985, his rookie year, the bold design of the first Air Jordans instantly stirred controversy. Even Jordan himself was skeptical about sporting the shoe. He said, â€Å"I can’t wear that shoe, those are devil colors. The original Air Jordan I’s were vividly black and red unlike any other basketball shoe at that time. Before, all basketball shoes were just plain white, and apparently, the Air Jordan I’s daring color design did not conform to the NBA’s uniform color scheme, which caused the NBA commissioner, David Stern, to prohibit Michael Jordan to continue to play in these shoes. We will write a custom essay sample on The Legacy of Air Jordans or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thus, in just three games into Jordan’s rookie year, the NBA ultimately banned the shoe. However, Nike was actually thrilled rather than disappointed, because they realized that what was happening was more than just a controversy. But in fact, it helped put Nike on the map. With its increasing publicity, Nike told Jordan to keep wearing them in his games. The NBA began fining him $1000 each game. Because he never stopped wearing them, they raised it to $3000 and then, finally peaked to $5000. Nike didn’t mind paying each fine as they got it all back, plus millions more, from endorsements. As a result, the controversial ban, at the same time, was making these shoes popular. Other than that, the Air Jordan I’s paved the way for multicolored basketball shoes and was proclaimed â€Å"the shoe that started it all. ? After the Air Jordan I, no other Jordan shoe featured the Nike name or swoosh logo. The original logo of Air Jordan was a basketball with wings that was featured on the first and second Air Jordan shoes. But, it was when Jordan won the 1987 slam dunk contest, Nike introduced the infamous Jumpman logo in the release of the Air Jordan III that eventually replaced the basketball with wings s ince. The Jumpman logo is a figure of Jordan attempting his historic free-throw line dunk that he performed at the slam dunk contest. Prior to the evolution of the logo, the Air Jordan team faced a crucial crossroads. The release of the Air Jordan II did not get as much recognition as its former top seller in the Air Jordan I. As well, the primary designers of the shoes, Peter Moore and Rob Strasser, were let go by Nike. Moore and Strasser were pursing their own business and offered Jordan to join the dynamic duo. Before Jordan could make an irrational decision, Jordan’s father influenced him to stick with the people who gave him this opportunity in the first place. Therefore, Jordan decided to stand by Nike. It was then, Nike reached out to famous designer, Tinker Hatfield and the Air Jordan line took off from there. Hatfield came up with a whole new approach and wanted to get Jordan more involved. Jordan was modeled as just a spokesperson for Nike and was never asked for his opinion. With the impending release of the Air Jordan III, Jordan became more hands on and made his first attempt as a designer. Jordan came up with the idea to make this third shoe the first mid top shoe in the line. In addition, he wanted it to be lightweight and durable to enhance performance. Working together, Hatfield and Jordan both decided to add in an elephant print to the shoe for a stylish feel. After all the hard work from Hatfield and Jordan, they finalized the shoe with the first appearance of the Jumpman logo flaunting on the back of the shoe. This decisive moment struck gold, and the Air Jordan III flew off the charts selling for $100 a pair. From that point on, Hatfield became the main designer of all Air Jordans up until Air Jordan XV, the year of Jordan’s second retirement. Hatfield and Jordan decided to pass the torch to other designers, giving them the responsibility of the Air Jordan line. Then, in 1997, because Air Jordans got so big, Nike created a self-titled sub-brand that featured only the Air Jordan brand. Although the fame of Air Jordan shoes rapidly took off like wildfire, Nike believed that without Jordan’s impressive performances on the court, the Air Jordan era wouldn’t have gotten as big as it has throughout the years. As Nike took notice from the start, Jordan possessed a rare talent. His unbelievable athletic abilities and basketball IQ racked up historic statistics throughout his career. In his first year of the NBA, he started out with a bang by winning the Rookie of the Year award and already making it to the All-Star game, which brings the most talented players in the NBA together. In his fourth year, he released the Air Jordan III that represented the breakthrough of his career. Jordan’s shoe line blew up as well with his game. That same year he was named Season MVP, All-Star MVP, Slam Dunk Champion, All-NBA First Team, All-Defensive First Team and Defensive Player of the Year, and showed the world that he was an unstoppable force to be reckoned with. He gave miraculous performances that can only be possibly done by the best of all time; playing through the flu, leading the Chicago Bulls to six championships and hitting the last second shot of the renowned 1998 NBA Finals to win it all. With his legendary status representing a self-titled brand, he transformed how athletic shoes and apparel were advertised ever since. Ever since Jordan teamed up with Nike, shoe endorsements have dramatically become popular amongst the most talented athletes, not only in basketball, but in all sports. Nike invested in a single athlete that was considered the next superstar and formed a shoe line that revolutionized the relationship between marketing brands and sports figures forever. This objective made Nike one of the leaders in basketball shoes today, mostly due to the major success of Air Jordans. Air Jordans have consistently been one of the top selling basketball shoes in the world since its establishment. Now, this same concept is considered the norm in the sports industry. Almost all superstar athletes have an endorsement deal because of Michael Jordan.

An insight of the six antithetical statements in Matthew 5 Essays

An insight of the six antithetical statements in Matthew 5 Essays An insight of the six antithetical statements in Matthew 5 Essay An insight of the six antithetical statements in Matthew 5 Essay An analysis of the six antithetical statements based on own perspective and a bit of sociological imagination. The statement about murder states that, in the past there are laws that do not tolerate murder. Murder is a crime and is punishable by the law. The last line, â€Å"but I tell you that anyone who is angry with his brother will be subject to judgment†, implies that anyone who burden himself with anger is can also be punished but not necessarily punished, it tells us that among us people we should not fill our heart with anger and revenge. The vengeful heart is what the passage is trying to point out. The statement about adultery states that, there is an unwritten law that governs us not to commit adultery. A malicious look is already adultery since it releases once inhibitions just by looking into the woman. An act like this is normal but if you are a religious person, one can refrain from doing this. Like in Islam, men do not tolerate other men to look maliciously over a woman. By doing this, they would be punished and can be dismembered from the community. Though, it is not the gravest of sin but the point is, among its mediocrity, why people cannot refrain from doing this? There are many ways of interpreting this passages hence it would trigger an epiphany to those who do not adhere with God. A sociological explain could be is that, the passage tells us that the adherence of early people to the societal law is strong and the does not tolerate murder and adultery. Morality is also one of their concerns and also the woman empowerment since they do not want women to be treated lustfully and maliciously. In murder, there morality is also an issue, especially in euthanasia or mercy killing. It is a dilemma if the killer would be prosecuted since he only killed for the ease of the victim. Ethical issues are the one of the many concerns of euthanasia. It is still murder as we presume. The statement about divorce mainly explains that once bounded by the word of God, it can never be replaced by any other. And the partner that has been attached to a person can never be replaced so the person who will marry a divorced woman is committing adultery to his real husband though it was an intentional separation. To put it simply, the wife is still owned by her husband whatever happens. The statement about oaths simply implies that never swear of anything that we are not sure of doing. Never use the name of Lord or anything associated to his realm in vain. Let answers to a certain request are simple â€Å"yes† or â€Å"no†. With this, one is not using the name of God to give assurance to others. The statement simply tells us that we must mean what we say and not use the name of God and ourselves as well to give assurance to others. We are only borrowed from the love and mercy of God so we cannot even put our own lives at stake. The statement about â€Å"an eye for an eye† tells us about the evil that can be done to us should be reciprocated with kindness. The fact that we do good is doing him a favor to refrain from doing bad. He will be hesitant do bad, for he had experienced kindness from other people. Also sharing the blessings that we have is not a bad thing, as long as you can help others do it. The last statement about â€Å"love for enemies† implies that being non-discriminating to all. It tells us that we should love one another even if they are not believers like ours. With this, it will be an epitome of a harmonious relationship to all mankind and would define what really God the Father wanted for us. Those who will oppose my claims, could be liberal feminists and non-Christian adherents because I assumed while analyzing Matthew 5:27 that women are being discriminated against and that they need to be empowered to be out of their distressful life. Non-Christians would oppose me because they would point out that how monotheistic I viewed the passage since there are many religions and there are many possible ways of interpreting the passage through them. In divorce, the possible counter-argument is â€Å"why should there be divorce if is not accepted by God†, this is an inter-religion issue. Some religion may agree upon religion but as I have stated it is only forbidden the word of God. In oaths, I think no one will oppose me with this since all people wants to be assured of what people say not from betting his life or using the name of God in vain. In â€Å"an eye for an eye†, I think I will be opposed by the Arabs since they strongly believe in this. This is an ancien t rule called â€Å"hamurabi†. What you used to sin against other people will be taken away from you. For example, looking lustfully over a woman, they will take your eyes or theft then they will take your hands. They do not believe that kindness would be commensurate of the sins committed against them. Lastly, my claim in â€Å"love your enemies† could be refuted by other religion since my claim only revolved with God himself. In defense of my claims, I have stated a religion that has a great difference with Christianity, which is Islam, and supported my claims by stating one of their core beliefs. Liberal Feminists can also be refuted since there is material evidence in history that women have been subordinate to men. The fact that I have stated the arguments is to show how universal the passage it and is still applicable. The fact that my claims were only limited by the six statements, it is assumed that oppositions should consider looking into the context of the Christian religion before reacting to my claims.

The Science Behind Milks White Color

The Science Behind Milk's White Color The short answer is that milk is white because it reflects all wavelengths of visible light. The mixture of reflected colors produces white light. The reason for this is due to the chemical composition of milk and the size of the particles contained within it.   Chemical Composition and Color Milk is about 87% water and 13% solids. It contains several molecules that dont absorb color, including the protein casein, calcium complexes, and fats. Although there are colored compounds in milk, they are not present in a high enough concentration to matter. The light scattering from the particles that make milk a colloid prevent much color absorption. Light scattering also accounts for why snow is white. The ivory or slight yellow color of some milk has two causes. First, the vitamin riboflavin in milk has a greenish yellow color. Second, the cows diet is a factor. A diet high in carotene (the pigment found in carrots and pumpkins) colors milk. Why Skim Milk Is Blue? Fat-free or skim milk has a bluish cast because of the Tyndall effect. There is less of ivory or white color because skim milk doesnt contain the large fat globules that would make it opaque. Casein makes up about 80% of the protein in milk. This protein scatters slightly more blue light than red. Also, carotene is a fat-soluble form of vitamin A that is lost when fat is skimmed, removing a source of yellow color. Summing It Up Milk isnt white because it contains molecules that have a white color, but because its particles scatter other colors so well. White is a special color formed when multiple wavelengths of light blend together.

Romantic Writing Essay Example | Topics and Well Written Essays - 1500 words

Romantic Writing - Essay Example That aside, the city was covered with immense beauty with lovely people. There were echoes of good music across the city and many adored an advance of the majestic King from the royalty. His spender was a mark of beauty that drew the attention of everybody. The whole vicinity of the city was good for one to stay and it was full of comfort with the assurance of security and comfort of a friendly society. Everybody seemed to be calm and composed. There was no reason to cast doubt on anything or even to grow suspicious of any event that was to come. The society was accommodating with everybody minding own businesses. The paradox is evident when the poet makes an observation of a boy who they grew up and ended up in London after fate had forced him out of school because of his physical challenge. The boy upon return to his home was not the same as he had departed from a few years before. The boy who then had grown to a full man depicted an image that left everybody with little respect an d admiration of London. The boy was emaciated with a seemingly poor health. The health of the boy had deteriorated which was a thing that sent a signal that London was not a good place, as it seemed to be at the superficial cover. The presence of the boy revealed another aspect that the poet seemed to misunderstand. In the abode of the poet, things seemed to be normal and his perception was deceived to think that people in the capital city of England were nice. To the lame boy, things were quite different. The environment to him was marred with hostility and nobody seemed to care about anybody. Individualism befitted the description of the town dwellers and everybody minded their own business. Everybody was on their own; and worst of all, even the next door neighbors did not care about each other. Nobody cared about other peoples’ welfare and even the government did not mind of the welfare of the disabled and the destitute. The poor and the lame were left to survive on their own without any assistance lest they be eliminated by the cruel nature that was created by the selfish human beings. In England, people were permanent strangers to each other because unless there is a relationship that seem to benefit another person, then there was never a point of contact between people at all (Jeffrey 1992). People minded their own businesses without caring of another person. The city though had good people by site. They were very attractive with grin smiles all over their faces but this depiction was further blended with opposite thoughts of the time. Nobody was happy with one another and what seemed to be was just a mark of the opposite (Roe 1998). The environment was covered with beauty and the aesthetics of the city of a higher standard. The city was covered with imaginations of beauty and the calmness of ethos and morality. The presence of God seemed to be part of the city and accommodation of diversity seemed to be an accepted and an appreciable fact. Church es and religious depictions were many in the city. The increasing number of churches could send one to an imagination that folks there were following religious values and virtue taught by Christ. This was contrary. People were walking into churches, and hypocritically proclaiming goodness but immediately they step out of the church doors, life was taken as normal and the selfish lifestyle took effect. The poet is

Executive summary (entrepreneurship concepts) Research Paper

Executive summary (entrepreneurship concepts) - Research Paper Example This summary features Upworthy as one of the companies that have come up strongly. Upworthy is an attractive social media that was founded on March 2012. This social media based company helps in connecting organizations with people that would like to read their pages. Their website provides a platform for sharing of information about what is trending. Upworthy saw an opportunity in making worthy information get viral at the expense of funny stuff that has lees value. The business falls under a social networking where it allows people to share important information until it reaches to as many people as possible. The shared information is usually termed as verifiable and ‘upworthy’. The company has grown and currently has twenty-two employees. Their slogan is quite descriptive of their mandate, â€Å"things that matter.† Their offices are located in New York in the United States. The company was founded by Eli Pariser, Peter Koechley and Jennifer Lee. The company has received funding that totals to $12 Million; $4 million from venture round in October 2012 and $ 8 million from Series A in September 2013. Just after one year of existence, the company registered over 11 million unique visits surpassing the leaders like Huffington post (Mckenzie, 2013). The use of social media has emerged as a powerful tool in disseminating information. Upworthy spotted a perfect gap that would ensure that a solution is sought in reaching out to huge public through delivery of beneficial information. The choice to rise to the occasion and capitalize on the available opportunity and pain has made the company emerge successful. Bloggers and the mainstream social sites like Facebook and twitter have dominated the social networking industry. However, Upworthy strategized and its story is a successful one today. Their website has attracted a huge traffic courtesy of the news they air. Quantcast placed it among the top one

The SAT Controversy :: essays papers

The SAT Controversy 1) According to the video and the article, who and how was the SAT developed and for what purpose? The SAT, or as it was called in the beginning, the Scholastic Aptitude Test, had its debut in the late 1930’s. In 1933, a gentleman by the name of James Bryant Conant became the president of Harvard University. At the time he became president, only the elite in the area were admitted into Harvard. This distinct social group was all male, all white, all Protestant, most Episcopalian. They basically were descendents of the Puritans who had come from Europe. These were decent people but they had formed a very closed group, almost a club, and controlled everything. James Conant was not particularly fond of this group and he wanted to unlock the hold they had not only on Harvard but on all of America. He had a vision, which actually originated with Thomas Jefferson, that there were people across America who were very intelligent, very talented, and very successful and you needed to find them, educate them and then let them run the country. His goal was a classless society. However, he needed a way to identify these people so he could bring them to Harvard to get that education. As a step in that direction, Conant instituted a new scholarship program for boys who were academically gifted and who did not come from the elite Eastern boarding schools where Harvard had always received its students. However, Conan needed a way to evaluate these students. He gave that task to his assistant dean, Henry Chauncey. Henry Chauncey was a very ambitious individual who loved mental testing. Chauncey met a man, named Carl Brigham who had been part of the army’s IQ testing team during World War I. Eventually, Carl Brigham adapted the army’s IQ test for use in college admissions and Chauncey reported back to Conant about the new SAT test. Conant wanted assurance, however, that this test was a test of pure intelligence and not of the quality of the education a student had received. It was important to him that boys of low or modest means and schooling not be penalized. Chauncey reassured Conant and the SAT was adopted to evaluate the applicants for the scholarship to Harvard. Later it was accepted as the entrance exam into Harvard for all students and eventually all Ivy League schools.

Music Business Merchandising and Law

Discuss how the Music Business is a system comprised of principle subsystems. There are several key components to the success of an artist in the music business. These components support one another, and enable each to complete tasks that are designed to further the marketability of an artist or group. One such component, or subsystem, is the agent. The agent acts as the legal representative of an artist. This person, or company, manages all of the legal issues associated with an artist’s image and career. Agents, typically, are the face of the artist to the business world. These agents meet with promoters, and venue owners to secure the performance rights, and facilitate touring. They also ask as mediators between the artist and publishing companies to ensure that all legal issues are addressed, and that the transfer of the artist’s created materials are handled in the proper manner. Another aspect of the agent’s responsibility is to maintain and negotiate contracts for the artist, with their respective parent companies. This is to ensure that the artist receives all the proper representation that is required to ensure that the contracts that the artists are bound by are fair, and ethical. The next subsystem is the parent company itself. Often referred to simply as the â€Å"label†, record companies are the binding source of power within the music business. The label is the enterprise which holds the contracts, oversees promotion, ensures distribution, and holds the records on taxes, royalties, and payments to the artist and all his/her employees. Record companies range in size, depending on the scope of their enterprise. Small or independent companies typically handle and short list of clients, and are able reach a limited area for the release. The larger companies are multinational conglomerations that hold interests in hundreds of artist. These companies are able to reach markets the world over. They also, typically, oversee a wide range of music business genres. The next part of the equation is the distributor. It is the job and obligation of the record distributor to procure the reproduction rights of an artist, produce large quantities of the product, and ensure that the product is available for the public demand. Just as the record company, record distributors range in size and scope. With the small companies reaching a localized market, and the larger, international companies, reaching every market available, the distributors serve the record companies directly. Though they are dealing in the product of an artist, they rarely deal directly with them. It has only been in recent years that the Music Business has had the ability to find and foster increasing numbers of qualified leaders. The music business, though in existence for centuries, has only in the past few decades created an environment that fosters a profitable medium. The earliest professional musicians were limited to audiences of royalty, and noble elites – for they alone possessed the wealth enough to pay for such extravagances. This early form of the music business was also limited by the desire of the leading nobles or royalty in the scope of content and style. The musicians, such as Mozart, in his day, were allowed to create only what was pleasing to the royal court – and profited very little from it. However, in the 20th century, artists began to see a freedom that had eluded them in the past. With the increasingly large audience base in the United States, artists from multiple genres were able to procure livable wages in town halls and theaters. Following World War I, there was a large outcry for artistic expression in the arts in the United States – and a boom of employment followed. The era of the Big Band, saw music leaders, such as Duke Ellington, tour the entire country – playing their own music and earning their own wages. This boom in musical freedom peaked in the 1950’s with the rise of â€Å"Rock and Roll† – and such artists as Elvis Presley, Jerry Lee Lewis and Roy Orbison. The late fifties, though socially repressed, saw the first millionaires rise from the music industry – and along with them, the rise of the industry itself. The era of Sun Records, in Memphis Tennessee, showed the music world that vast amounts of income that could be generated with a properly maintained and well organized corporate entity. The number of record companies increased drastically, and by the early 1960’s there were dozens of large scale companies operating the in United States. The next big step came in the form of British artists. The arrival of The Beatles, the Rolling Stones, and other English groups into the United States, opened the door for the first multinational company holdings. The rights of these groups to perform and sell their records within the United States meant that American companies had to hold part of their ownership. Soon this would lead to the expansion of American companies to other countries, to acquire the artists directly, and increase the profitability – by eliminating the shared contracts. Today, we see companies such as Sony, Viacom and Time Warner, as companies that are reaching every part of the globe, and dealing with not only music, but all ranges of entertainment arenas. These world wide conglomerations hold interest in hundreds and thousands of entertainers each, and command vast amounts of yearly income from the music business alone. Discuss the emphasis placed on the fact that Performing Arts Professionals rely heavily on a full staffed support system to gain and sustain success. The amount of legal issues that govern an artist today is nearly as expansive as the United States tax code – which is also one of the many things that must be dealt with. The time that is necessary to maintain accurate records, deal with all of the promoters, distributors, lawyers, and agents would be impossible for a single person, or even a small group of people, to undertake. Nationally marketed artists have dealings with thousands of people that are related to the marketing and distribution of their product. This is why the music industry has created several specific positions that are intended to deal directly with each facet of an artist’s career. There are tour managers who deal directly with local promoters and venue owners to schedule events and solidify contractual necessities. There are also public relations agents who deal with the entertainment press and ensure that all the necessary information about an artist is available for public knowledge – or in some cases, unavailable. There are also entertainment lawyers whose job it is to ensure that all of the issues that involve the artist are dealt with accordingly. These issues may include copyrights, ownership of the material, and/or the transfer of these from one party to another. Another very important part of an artist’s career management team would be the accountant. As we have seen with artists such as Willie Nelson and others, improperly managed income can result in terrible personal and economic costs to the artist. The amount of time that is necessary for this task to be maintained successfully, in the cases of especially large acts, is hundreds of hours per week – of course impossible for the artist to worry about and still maintain a career in music. Finally, there are the people whose job it is to ensure that every recorded track is perfect, and marketable – the producer. Today’s recording technology is vastly more complex and sensitive than was seen even twenty years ago. The expertise that is necessary to operate and adjust the sound boards for a recording artist takes years of training within itself. Some of these producers, such as Bob Rock and Jermaine Dupri, have as much recognition as the artists that they support. They are also some of the highest paid professionals within the music business – as they often hold a large percentage of the finished product’s copyright and therefore, profits. What are the FOUR FACTORS which represent the essential core foundation contributing to the success of those who â€Å"win† in the Music Business? The first factor is marketability. This is the ability of an artist to create a body of work that is acceptable to the largest possible audience. The more people who would listen to an artist’s chosen style, the easier it is to sell and profit from that style. The term â€Å"Pop Music† is the very definition of this. With artists today such as Jessica Simpson and Kelly Clarkson, who produce mainstream music that pushes few boundaries, the ability for the record companies to market these artists is greatly increased. Next would be the playability of an artist. This is the ability for an artist to be broadcasted on radio stations and television networks. It is important that an artist be able to be broadcasted on national radio stations to ensure that the artist is heard by the largest possible number of people – thereby increasing the possible number of record buyers. There are acceptations to this rule, however. Groups such as Korn and Pantera have each had number one records in the United States – with little or no airplay. This leads to the next factor – touring. Touring is the best tool that an artist can utilize to see that their work is seen by the public. Tours are usually very profitable ventures, the most often the source of greatest amounts of income for the artist or group. Tours also enable the buying public to see, first hand, the musical ability and entertainment value of an artist. Some artists, such as the Grateful Dead and Phish, never had large numbers of record sales, however their non-stop touring schedules ensured them a strong fan following and large profitability. Both bands also used a tactic that brought them much success as artists, but not as enterprises, the use of bootlegged recordings. They allowed audience members to record their performances and sell them on their own, without fear of reprisal. This created a strong fan solidarity, but most certainly contributed to their low actual album sales. Finally, there is the factor of performance, itself. No artist or group could maintain a career without an enjoyable and entertaining performance. The necessity for performance is at the root of an artist’s success. Combining talent, creation and execution in the proper construct will make for a successful artist. As seen with groups such as The Door, who were arguably the most intellectual group of the 1960’s, saw their popularity plummet as the drug and alcohol induced antics of front man, Jim Morrison, became belligerent and sometimes, combative to the audience. The Business of Music: This encapsulates the sum total of all issues that are involved in the recording, marketing, and obtaining of profit from music. The enterprise of music involves thousands of titles and positions that work to ensure the profit of an artist or group. Though, sometimes seen as the driving force behind musical trends, the business of music is intended to see that all possible musical endeavors are profitable and lucrative. The New Professionals: This is a description of groups of people who have left their original positions – such as lawyers, doctors, or CEOs etc. – to become involved with the music business. These people are shown an opportunity to capitalize on an artist or venture relating to the industry and have the resources to embrace it. Though not always long term, these professionals see the allure of the music business in much the same way as the artist. The desire for fame and fortune inspire these professionals to endeavor to make their fortunes in this business. Often taking to the production chair, or the marketing position, these people attempt to create a sustainable income promoting, producing, or investing an artist or group. Versatility: This is the ability of company to encompass multiple genres within their network. This ability allows for a single company to reach a diverse audience and increase the sales numbers of the company itself. Also, this enables a company to reach an audience with a diverse selection of musical tastes. For example, should a prospective record buyer feel that the standards of a company are high; they may pursue an artist from the same company, but outside of their normal listening area. This also allows for a single company to manage markets in multiple countries. Sony, for example, is a company bases in Japan, with holdings in many countries, in including the United States. Their diverse distribution enables Sony to sell to countries with different languages, genres, and preferred media. Job Floating: This is a term used to describe an artist who has yet to sign to a set contract, but has a marketable body of work. Much like â€Å"Free Agency† in professional sports, Job Floating is the passing of an artist from one agent or producer to another, in hopes that this artist would either sign to the company, or record their project with a reputable producer. This allows a record company to obtain distribution rights to an artist’s work without that artist signing a committing contract with that company. This option increases the ability for a company to reach the independent markets, as well as the mainstream. Education: Education in the music business is the acquisition of knowledge that better prepares the individual for all of the possible eventualities that arise within the industry. Just as with any other business venture, preparedness is essential to success. An individual receives this education from any one of dozens of colleges or technical schools that offer such courses. These schools, such as Art Instruction Schools, International, offer in-depth courses that revolve around the information needed to succeed. â€Å"Commercial† side of Music Industry: This is the area of the music business that is solely interested in the profit of a musical venture. These projects are often called â€Å"jingles† and used in advertisements and television commercials. The artists that are employed in these ventures often differ from the mainstream artists, in that they do not attempt to create an artistic expression, but rather a short, and very memorable tune that can be easily identified with a certain product. These ventures are also not intended for wide consumption. They are intended for short lived, commercial endeavors that seek to increase the sales of a product or service, outside of the music industry. Bibliography Ream, Rundi. â€Å"The Songwriter’s Guild of America†. SGA.COM. 2004.    Online access: 29  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   March 2008. URL:    http://www.songwritersguild.com/index.html â€Å"International Alliance for Women in Music†. IAWM.COM. 2006.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Online Access: 29  Ã‚  Ã‚  Ã‚  Ã‚   March 2008. URL: http://www.iawm.org/ Whitsett, Tim. â€Å"The Dictionary of Music Business Terms†.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mixbooks. New York. 1998.